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Behind the Business of Tiny Cactii: The Story of Anubhav Duarah from Assam, India

Every brand has a story, but some stories begin quietly, rooted in simple hobbies and everyday inspiration. Tiny Cactii is one of those stories. It didn’t begin as a business plan or a marketing idea. It started in Assam, with a young plant lover named Anubhav Duarah, who simply enjoyed growing and caring for plants long before he ever thought of selling them.
24 November 2025 by
Behind the Business of Tiny Cactii: The Story of Anubhav Duarah from Assam, India
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Today, Tiny Cactii serves thousands of customers across India through both online and offline channels. But behind the success, behind the orders and the website and the endless plant care guides, is a straightforward journey shaped by patience, family support, and a real passion for growing things that make people happy.

This blog takes you behind the scenes of Tiny Cactii , how it started, how it grew, and the person who built it.

A Beginning Rooted in Assam

Anubhav was born and raised in Assam, surrounded by greenery, open spaces, and a culture that values nature deeply. The environment played a big role in shaping his love for plants. What began as a personal interest slowly grew into a daily routine , watering, repotting, learning, experimenting, and observing how each plant responded to light, soil, and care.

Over time, this interest became a passion. Friends and relatives started asking him for plants and advice. And like many good stories, Tiny Cactii started small, not with a business plan, but with curiosity and consistency.

The Support Behind the Journey

Every entrepreneur is shaped by the people around them. For Anubhav, a major influence was his father , known affectionately as Deta ( Father ) in regional assamese language . Mr Biswajit Duarah as a businessman himself, he taught Anubhav the values that later became the backbone of Tiny Cactii:

• work honestly

• treat customers with respect

• be consistent

• build slowly, but build properly

These lessons were not taught in a classroom. They were absorbed through real life , watching, learning, and growing.

This foundation later helped Tiny Cactii transform from a small idea into a trusted plant brand with thousands of happy customers.

From a Few Plants to a Full-Fledged Brand

Tiny Cactii grew step by step. At first, Anubhav sold plants to people in his local area. His focus was always the same:

• healthy plants

• clean packaging

• honest pricing

• and reliable support

People appreciated it. Word spread. Orders grew. Then came Instagram, followed by online inquiries, and soon the demand expanded beyond Assam.

That’s when Tiny Cactii started taking shape as a business , a brand that combined passion with professionalism.

Building an Online Presence

The real turning point came when Tiny Cactii went online. Suddenly, the reach was nationwide. People from cities and towns across India started ordering plants, asking questions, and engaging with the content. With every blog post, plant care guide, and product update, Tiny Cactii expanded its community.

Today, the online store makes it easy for plant lovers to explore hundreds of healthy indoor plants, succulents, cacti, and air-purifying varieties from anywhere in the country.

But despite the growth, the core identity never changed. The brand stayed true to its roots , simple, honest, and customer-focused.

The Vision Behind the Business

What makes Tiny Cactii different is not just the plants. It’s the intention behind it.

Anubhav’s goal has always been to make plant ownership simple for everyone. Many people want plants but feel unsure about care, watering, or placement. Through blogs, videos, and conversations with customers, Tiny Cactii focuses on education as much as sales.

It isn’t just a store. It’s a learning space. A community. A place where plant lovers can grow confidently.

Serving More Than 50,000 Customers

From a small corner in Assam to serving customers across India, Tiny Cactii has grown far beyond what it started as. With more than 50,000 customers combined online and offline, the brand has become a trusted name for reliable plant delivery and dependable support.

People don’t just buy plants. They come back for advice, new arrivals, gifting ideas, and simple guidance. That ongoing trust is what keeps Tiny Cactii growing.

Staying Grounded While Growing

Even with rising orders, customer support, website improvements, and new blog posts, Anubhav continues to stay connected to the core of the business , the plants. A large part of each day still goes into checking plant health, selecting varieties, responding personally to customer concerns, and making sure quality never drops.

Growth is important. But staying grounded matters more. And that is exactly what keeps the brand authentic.

A Message From the Founder ~ Anubhav Duarah.

"Tiny Cactii is not just a plant shop. It’s the result of years of learning, patience, and family support. It’s a reflection of Assam’s greenery, of Father’s teachings, and of a belief that plants can make life calmer and more meaningful."

And for every customer who has trusted Tiny Cactii, this journey continues stronger.

Final Thoughts

This story isn’t finished. Tiny Cactii continues to grow with new plants, fresh ideas, better packaging, and a stronger online presence. But at its core, the brand remains the same: simple, passionate, and committed to helping plant lovers across India.

Behind the Business of Tiny Cactii: The Story of Anubhav Duarah from Assam, India
Tiny Cactii 24 November 2025
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